Designed and coloured in London with a quirky and stylish take on eyewear, this fashion forward collection is for the young minded individual. Directional yet highly wearable, the William Morris London collection offers bold and courageous British styles for every personality. The William Morris Black Label collection offers rich and exclusive Mazzucchelli acetate styles with luxurious styling in sophisticated designs. Every frame has unique weighted tip ends for perfect balance and include the iconic ‘WM’ logo detail. Shortlisted twice for frame of the year, this refined, premium collection gives a nod to yesterday but is finished with a modern elegance. William Morris is the definition of English inspired sophistication and polish.